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Each season, the company’s designers create new and
exciting products and accessories with
a plethora of materials including wire, concrete, glass, metal,
and copper in a variety of colors and applications.
This year, Russco III, Inc. will become the first in its industry
to debut a custom-designed mobile showroom. The venture will
enable the company’s sales and marketing staff to travel
the United States and Canada, showcasing the company’s
entire product line in its own environment. The mobile unit
will make more efficient use of buyers’ time during line
reviews and is one way Russco’s President and CEO Rich
Harral seeks to differentiate his company from its competitors.
“We already know that the quality, technology and design
of our product line really stand out in the marketplace,”
he said. “Now, with the mobile showroom, we are focusing
on giving buyers and distributors efficient and unique insight
into our products as they will be used by the consumer. It will
be an experience well worth the investment for us and will set
an industry precedent for the future.”
After 25 years, Russco III, Inc. is still headquartered in the
heart of Northeast Arkansas, though the company has gone global
with offices in China, Taiwan and soon any town near you via
the mobile showroom. Its distinctive product line can be found
in nurseries, home improvement centers, department stores, gift
shops and home and garden showrooms worldwide.
Rich fondly remembers his first sale to a local garden center,
back when selling five or ten wind chimes was a coup for him
and his brother. Today, after a quarter-century in business
the mission remains the same: “Sell from the heart exciting
products and technology that wow the customer without destroying
their pocketbook. The competition will emulate your successes,
so always be one step ahead.” And that they are. |
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Russco III,
Inc., a company born in rural Arkansas when two young brothers began
designing, building and selling hand-tuned wind chimes for extra family
money, is poised to celebrate its Silver Anniversary this year.
It isn’t unusual in “The Natural State” to find
a business built on the premise of hand craftsmanship and ingenuity.
What’s extraordinary is the height to which Russco has risen
as a premiere manufacturer and international distributor of arguably
the finest decorative home and garden products available in the world.
A combination of multi-faceted product lines and technology, as well
as a renewed consumer interest in quality home and garden time, continues
to drive Russco III, Inc.’s sales by double digit increases
year after year. Annually, the company aims to replace nearly one-half
of its entire line with new products—meaning the consumer will
always find the latest and most innovative garden accents in
Russco products.
To say the company has moved beyond wind chimes is an understatement,
though wind chimes “tuned by hand” will always be a mainstay
in the company’s product line. Even if the process is a little
more labor-intensive and continually requires staff training, Russco
will continue to provide wind chimes that are as pleasing to the ear
as they are to the eye. It’s a value-added feature that consumers
appreciate and a feature that sets Russco’s wind chimes apart
from the rest.
Russco III, Inc.’s product line includes the company’s
unique resurrection of fiber-optic lighting, which in-house designers
are using in new and innovative ways to add interest to gazing balls
and outdoor lighting. Customers are experiencing a phenomenal response
to the outdoor fiber-optic creations. One catalogue company has reported
“Russco’s fiber- optic light strands were the number one
selling item in our 25-year history.” Success stories like these
have helped propel Russco to its coveted status as the leading home
and garden décor specialist.
Russco III. Inc. also puts its own unique twist on other more commonly-used
materials to create unique garden masterpieces. |
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